“Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world,” – Ken Zhang, Parfait Co-Founder.
Currently carried in 20+ countries around the globe, size-inclusive lingerie leader Parfait is thrilled to announce it’s biggest venture yet: the launch of two Parfait retail storefronts early next year in India.
Merging two firsts for the brand – brick-and-mortar retailing as well as the India market – each storefront will exclusively carry Parfait. Opening in the metropolitan cities of Mumbai and New Delhi, both storefronts will have a strong focus on serving the full bust & plus-size markets. Currently underrepresented even with overwhelming demand, at present more than 60 percent of women in India wear some amount of plus-size clothing.
Parfait aims to fill this gap by offering their full size range up to K cup and 4XL (varying by style), available in silhouettes from bras to sports bras, boyshorts to high waist briefs, babydolls to bustiers. Parfait’s debut retail stores will officially open early spring 2019, carrying new styles alongside core best-sellers.
With current spend in India’s fashion retail segment at $59 billion (2017), and expected growth to surpass $96 billion by end of 2022, India has positioned itself as one of the world’s most promising and exciting fashion retail markets for years to come. A perfect fit for Parfait, who has had branded storefronts top-of-mind following a decade of market testing, research and ultimate success in the global brick-and-mortar retail market. Together with India’s rapidly growing fashion retail space, the decision to launch Parfait’s first storefronts in the South Asian country comes as a natural evolution for the brand.
“Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world,” says Parfait Co-Founder, Ken Zhang. “According to recent statistics, over 90% of Indian women are wearing the wrong bra size. We hope to help change this by offering storefronts not only carrying lingerie of superior support, fit and quality, but by offering complimentary in-store bra fittings from our trained, knowledgeable staff as well. As a result, we hope to bring comfort, style and confidence to women living throughout India.”
Above: Parfait SS19 Collection.
In addition to the two storefronts, Parfait will further open a series of multi-brand outlets (MBO’s). Also located in Mumbai and New Delhi, these smaller Parfait retail hubs will be housed in larger department stores alongside other brands. In honor of, Parfait will participate in India’s very first plus-size lingerie runway show this January. (More details to come.)
Currently in final stages of preparation, Parfait looks forward to introducing its brand to the exciting retail market of India this spring – with further international expansion to follow.
“With over 12 years of retail experience, I can foresee Parfait making history in India’s lingerie market as an exclusive plus-size lingerie storefront retailer that caters to the underserved plus-size market with stylish and supportive pieces,” says Parfait India Director Mr. Akhil Srivastava. “We stand behind women because we know women come in all shapes and sizes.”